Digital PPC/SEM Specialist

Reports to: Global Marketing Manager

Role Purpose

The PPC/SEM Specialist will be responsible for planning, executing, and optimizing paid advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram) Ads, and other digital channels. The primary focus of this role is to generate high-quality leads and drive measurable conversions that support the company’s revenue and growth objectives .

Key Responsibilities

• Plan and manage paid media campaigns across Google, Meta , and other relevant platforms, with a focus on lead generation and conversions.
• Conduct keyword research, audience targeting, and bidding strategies to maximize campaign performance and ROI.
• Create and optimize ad copies, creatives, and landing pages in collaboration with the design and content teams.
• Monitor daily campaign performance, including impressions, clicks, cost, and conversions, and make timely adjustments.
• Set up and maintain conversion tracking tools (e.g., Google Analytics, Meta Pixel) to ensure accurate data.
• Run A/B tests on ads, audiences, and landing pages to continuously improve lead quality and conversion rates.
• Prepare regular performance reports and insights, highlighting key results, learnings, and improvement actions.
• Work closely with the sales team to align lead quality, follow-up processes, and feedback for improvement.

Essential Requirements

• Bachelor’s degree in Marketing , Advertising, E-commerce, Business, or a related field.
• 1+ years of hands-on experience managing PPC/SEM campaigns ( e.g., Google Ads, Meta Ads).
• Solid understanding of performance marketing, lead generation, and conversion optimization.
• Experience with analytics and tracking tools such as Google Analytics, Tag Manager, and ad platform dashboards.
• Strong numerical and analytical skills, able to interpret data, and make clear optimization decisions.
• Basic knowledge of landing page best practices; experience with A/B testing is a plus.
• Good communication skills and the ability to work cross-functionally with marketing, sales, and product teams.