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CA
Chief Marketing Officer
caribbeanautomotivenetwork · Bridgetown, Barbados
About The Role
We are seeking a visionary Chief Marketing Officer to lead and elevate the marketing strategy for three renowned automotive brands across 16 Caribbean territories. This executive role offers the unique opportunity to drive growth, innovation, and digital transformation in a dynamic and diverse regional market.
Key Responsibilities
Strategic Marketing Leadership
- Develop and implement integrated marketing strategies for three distinct automotive brands.
- Drive customer acquisition, retention, and brand positioning across competitive Caribbean markets.
- Collaborate directly with the CEO on high-level strategic initiatives.
Digital Transformation & Innovation
- Lead comprehensive digital marketing programs, including automation and emerging technologies.
- Ensure a cohesive and compelling digital brand presence across all territories.
- Harness data and analytics to inform marketing decisions and measure ROI.
Team & Operational Management
- Lead and mentor a marketing team including Digital Marketing Manager, Digital Integration Manager, and Customer Experience Leads.
- Foster a culture of innovation, accountability, and performance excellence.
- Manage multi-territory marketing budgets and ensure seamless cross-regional coordination.
Qualifications & Experience
Required
- 8–10+ years of progressive marketing leadership experience.
- 5+ years in senior roles within the automotive or consumer durables industry.
- Proven success in managing multi-brand and multi-market portfolios.
- Track record of leading digital marketing transformation initiatives.
Preferred
- Experience with or understanding of Caribbean market dynamics.
- Background working across diverse cultural and regional markets.
- Willingness and ability to travel regularly throughout the Caribbean.
Leadership Competencies
- Exceptional strategic, analytical, and problem-solving skills.
- Strong track record in building, leading, and developing high-performing teams.
- Outstanding communication, collaboration, and stakeholder management abilities.
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