Director of Marketing

General Position Summary

• This position is responsible for driving the strategy and execution for marketing initiatives on a domestic scale,
• identifying short-term growth opportunities, and laying the groundwork for long-term strategic opportunities. Job duties
• also include enhancing XSEED/Marvelous USA’s reputation, brands, products, and businesses in North America
• through public relations and marketing responsibilities as well as initiatives.

Essential Job Functions

Marketing & PR

• Serve as the lead in developing strategy, planning, managing, and implementing XSEED/Marvelous USA’s
• business communications.
• Plan and execute press events (e.g. trade shows, conferences, community gatherings, etc.) that are
• engaging and inclusive by ensuring that the venue, spokespeople, assets, messages, and catering are spot-
• on.
• Maintain and develop productive relationships with media working with a PR agency to help relay product
• targeted-messages.
• Help to prep spokespeople for media and other public-facing opportunities; anticipate questions, issues, and
• any other obstacles.
• Responsible for all North American marketing strategies and programs while proposing new initiatives that
• target the consumer audience in the region.
• Responsible for the budget of all marketing-related efforts not including business development for all
• products.
• Develop long-term roadmaps for trade shows and events, gathering input from all teams to gauge the health
• and success of brand and marketing campaigns.
• Ensure media insights are provided through qualitative and quantitative research, media audits, and
• comprehensive coverage reports.
• Identify and propose key strategic alliances with external brands, media, and commercial partners.
• Partner with upper management in forecasting and planning.
• Perform day-to-day research on existing North American players’ feedback on live and launch products’
• initiatives, news stories, press releases, and updates.
• Creation of go-to-market strategy plans for all products.
• Own the external and internal PR strategy, including managing agency relationships that guarantee laser-
• focused PR strategy, outlook, and execution.
• Work together with various internal and external teams to develop key messaging for any product-related
• press releases, updates, and games.
• Set the strategy for selecting which product-driven stories to share with the press, and which press outlets to
• share them with, while keeping in mind how to exactly convey the message.
• Become a brand expert on XSEED/Marvelous and Marvelous’ published products – understand how to best
• tell their stories both as separately and as intertwined.
• Provide feedback on Marvelous Japan-related proposals for the North American market for any product (e.g.
• press release timing and style, collaboration announcements, etc.).
• Organize PR projects, tasks, and schedules and generally pitch as needed.
• Evaluate and advocate new programs and campaigns that elevate and reinforce XSEED/Marvelous’
• positioning (e.g. Anime Expo trade show appearance, new official trailer, website design, celebrity
• endorsements, etc.)
• Partner with product management and community members to create and execute marketing strategies and
• campaigns, co-promotions, research studies, and marketing assets.
• Lead and assist with advertisement-related initiatives such as television commercials, Internet-driven ads,
• and traditional print ads.
• Coordinate efforts with our European sister company Marvelous Europe.
• Coordinate and share information with sales.
• Manage and oversee SNS activities for company and smaller titles.
• Work with ESRB for marketing asset approvals.
• Stay up to date with ESA initiatives.

Supervisory Responsibility

• Manage employees working in the department and is responsible for the performance management and hiring of
• employees within the department.
• Check and approve time cards/time off of employees working in the department.

Other & Miscellaneous

• Seek to optimize and simplify workflow with a focus on continual improvement.
• Perform special projects and other miscellaneous duties as assigned by upper
• management.
• Maintain high ethical standards in the work place.
• Report all irregular issues and problems to upper management for solution.
• Maintain good communication with management, office staff members and outside contacts.
• Comply with all company policies and procedures.
• Responsible for maintaining a clean and safe working area.

Qualifications

(Experience/Minimum Qualifications Needed)

Reasoning Abilities

• Ability to apply common understanding to carry out instructions furnished in written, oral, or diagram form.
• Ability to analyze information and solve problems on a complex level in various situations.

Education

• Bachelor’s Degree (B.A.) and 10+ years related experience and training in Marketing/PR; or equivalent
• combination of education and experience.