PR and Communications Lead

1. Communication Strategy Development

• Develop and implement internal/group-wide communication strategies to ensure effective messaging, foster unity, build culture, and enhance awareness of strategy and values, including the employer brand narrative.
• Create and execute external communication strategies for the countries of presence, focusing on employer and company brand identity, positioning, reputation, and stakeholder relations.
• Develop and implement international communication strategies targeting countries of interest, ensuring effective positioning, reputation management, and stakeholder engagement through tailored narratives and plans.
• Develop and implement a sustainability communication strategy to position PASHA Group effectively in ESG-related matters.

1. External Communication Management

• Executes initiatives to enhance the organization's reputation and stakeholder engagement through media relations, public relations, and collaborations with government and non-government organizations.
• Lead the implementation of the Group ESG communication agenda.

1. International Communication Management

• Develop and promote PASHA Group narratives tailored for foreign stakeholders, enhancing brand perception through media presence, conferences, and other initiatives.
• Manage stakeholder relationships and collaborate with external consultants to execute communication plans effectively.

1. Sustainability Communication Management

• Develop and implement the PASHA Group sustainability communication agenda, collaborating with external consultants for successful execution.

1. Advisory Services

• Provide consultation to PASHA Group companies on internal and external communication matters.
• Support top management and staff in communication-related issues.

1. Crisis Communication and Infrastructure Management

• Manage internal, group-wide, and external crisis communication strategies to safeguard the organization’s reputation.
• Oversee the development and maintenance of the communication infrastructure within PASHA Group.

Requirements

Educational Background

• Bachelor’s or Master’s degree in Communications, Public Relations, International Relations or a related field.
• Professional certifications, such as:
• PR Professional Diploma by CIPR and other reputable PR bodies
• International Certificate in Measurement and Evaluation of Communication (such as AMEC)
• Sustainability-related certifications.
• Business education/qualification or relevant knowledge to understand global economics and politics is preferred.

Professional Competencies

• Expertise in developing and executing communication strategies across internal, external, group-wide, and international channels.
• Strong knowledge of media relations, public relations, and stakeholder engagement.
• Proficiency in communication measurement and evaluation techniques.
• Familiarity with sustainability and ESG communication frameworks.
• Strategic thinking and problem-solving skills, with a strong understanding of cultural and market dynamics across different regions.

Relevant Experience

• A minimum of 6 years of experience in public relations, corporate communications, or a related field.
• Proven track record of managing complex communication initiatives, including crisis communication, brand positioning, and stakeholder management.
• Experience collaborating with external agencies, consultants, and diverse stakeholder groups.
• Demonstrated ability to lead communication teams and manage budgets effectively.