
Digital Marketing & Content Specialist
Sales Consulting · Cluj-Napoca, Cluj, Romania
About The Role
Our client is a fast-growing organization operating in the digital services and technology sector, with a strong focus on innovation, scalability, and customer-centric solutions. The company is part of a dynamic industry where strategy, branding, and digital presence play a key role in driving business growth and engagement.
The Digital Marketing & Content Specialist will play a key role in bringing these principles to life by transforming business direction, brand identity, and strategic priorities into clear communication, impactful content, and effective digital initiatives that truly make a difference.
What you’ll do
Content & communication
- create content for social media, website, newsletters, presentations, and othermarketing materials
- write clear, compelling, and brand-aligned copy
- adapt content to different formats, audiences, and communication objectives
- edit and refine content to ensure clarity, consistency, and relevance
- turn complex or business-focused information into accessible and engaging communication
- turn document content into clear, user-friendly, and visually appealing materials that are easy to understand
Business alignment & collaboration
- understand the company’s business, services, products, strategic priorities, and target audiences
- work closely with leadership to translate business direction into marketing messages and communication initiatives
- identify relevant topics, business updates, and internal expertise that can be turned into meaningful content
- collaborate with internal stakeholders to gather input and turn ideas into effective communication materials
- support the development of presentations, internal communication materials, and management messages when needed
Digital execution & brand consistency
- create or adapt visual materials for digital communication, such as social media assets, banners, presentations, and branded materials
- support the planning and execution of digital marketing initiatives and communication campaigns
- contribute to the quality and consistency of the company’s presence across digital channels
- ensure consistency across all communication materials in terms of message, tone of voice, and visual identity
- review and update existing communication materials to keep them aligned with current business priorities
- monitor content relevance and effectiveness and propose improvements when needed
- stay up to date with marketing trends, content formats, and digital tools that support the company’s visibility and communication goals
What you bring
- experience in marketing, content, communication, or digital marketing
- solid understanding of marketing, digital communication, and brand principles
- strong writing and editing skills
- ability to understand business priorities and turn them into relevant communication
- experience in creating content for multiple channels
- good understanding of visual communication and basic design principles
- hands-on experience with content and design tools (eg. Adobe suite, Figma, Canva, PowerPoint)
- proactive mindset, attention to detail, and sense of ownership
- ability to work closely with leadership and collaborate across teams
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