Founding Ecommerce Lead – New Brand

• Job Duties & Responsibilities
• Build & Grow the Websit e Experience

• Support the day-to-day management of our Shopify storefron t and all of its elements.
• Monitor sales performance and identify opportunities to improve growth.
• Help execute promotions, product launches, and merchandising strategies.
• Continuously improve the customer journey from homepage through checkout.

Create Outstanding Customer Experiences

• Ensure products, collections, pricing, and promotions are presented accurately.
• Improve navigation, merchandising, and overall shopping experience.
• Identify customer pain points and implement practical improvements.
• Work closely with creative partners to bring campaigns and new launches to life.

Use Data to Make Better Decisions

• Track key ecommerce metrics including revenue, conversion, AOV, and customer retention.
• Build reports that help the team understand what's working and what isn't .
• Use customer insights to recommend improvements across the business.
• Support experimentation through testing and continuous optimization.

Experience, Education, & Designations

• 4+ years of ecommerce experience in a direct-to-consumer (DTC) environment.
• Proven experience managing a Shopify storefront.
• Demonstrated success driving ecommerce growth through merchandising, conversion optimization, and customer experience improvements.
• Experience with merchandising, promotional planning, and ecommerce trading calendars.
• Experience working cross-functionally with marketing, operations, creative, and other business functions.
• Experience managing external agencies and third-party partners.
• Experience working in an early-stage or high-growth business is considered an asset.

Knowledge, Skills, & Attributes

• Strong analytical, commercial, and financial acumen, with the ability to translate data into actionable insights.
• Proficiency with Shopify and the broader ecommerce ecosystem.
• Knowledgeable and skilled with Google Analytics 4 (GA4), Google Tag Manager, and Looker or similar business intelligence platforms.
• Knowledgeable and skilled using Klaviyo, Microsoft Clarity, or similar customer engagement and behavioral analytics tools.
• Familiarity with A/B testing platforms and conversion rate optimization (CRO) methodologies is considered a strong asset.