Growth Affiliates-Paytm Money

Key Responsibilities:-

1. Channel Ownership & Growth

• Own end-to-end affiliate channel performance from partner onboarding to scale
• Drive acquisition with a focus on quality metrics (IR FT), not just volume
• Build a sustainable and scalable affiliate growth engine

1. Partner Ecosystem Development

• Build and manage relationships with affiliate networks (vCommission, Admitad, etc.), fin-influencers, publishers, and deal platforms
• Onboard and scale high-quality direct affiliates and strategic partners
• Identify and unlock new affiliate growth opportunities (content, comparison platforms, communities, etc.)

1. DRA Channel Buildout

• Set up and scale the DRA (Digital Referral Agent) channel
• Ensure compliance with regulatory requirements and internal policies
• Define onboarding, training, tracking, and payout mechanisms for DRAs

1. Performance & Optimization

• Optimize payouts, funnels, and landing journeys to improve CAC and conversion rates
• Drive continuous experimentation across creatives, messaging, and partner cohorts
• Improve affiliate-driven funnel metrics: Signup KYC IR FT

1. Analytics & Governance

• Own channel-level reporting: CAC, ROI, cohort performance, partner-level metrics
• Implement strong tracking, attribution, and fraud detection mechanisms
• Ensure traffic quality and prevent misuse or arbitrage

1. Cross-functional Collaboration

• Work closely with Product, Marketing, Compliance, and Analytics teams
• Influence onboarding flows and growth experiments for affiliate traffic
• Align affiliate strategy with broader acquisition and business goals

Requirements

• 810 years of experience in affiliate / performance marketing, with mandatory experience in stock broking / fintech
• Strong understanding of broking acquisition funnels (Signup KYC IR First Trade)
• Proven track record of scaling affiliate channels with measurable ROI
• Hands-on experience with affiliate networks (vCommission, Admitad, Impact, etc.) and direct partnerships
• Experience or exposure to DRA model and regulatory frameworks in financial services
• Strong analytical skills ability to drive decisions using CAC, LTV, cohort analysis
• Experience in managing large budgets and optimizing for efficiency at scale
• Strong stakeholder management and ability to work across Product, Compliance, and Marketing teams.

Good to Have

• Experience in high-scale consumer internet / fintech platforms
• Exposure to fraud detection and traffic quality frameworks
• Understanding of compliance constraints in broking/financial products