Marketing Operations Specialist

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Job Description

**Proficiency in local language is required**

A Marketing Operations Specialist will serve as a strategic partner to Brand and Business Unit teams by translating business priorities into impactful, compliant, and measurable omnichannel customer engagement plans, contributing to campaign strategy and activation while taking a hands-on role in creating, adapting, localizing, and deploying customer-facing content and experiences, and supporting the end-to-end campaign lifecycle—from intake and content development to activation, performance measurement, and learning loops—to maximize marketing effectiveness, customer engagement, and business impact.

Key Responsibilities

• Partner with Brand Leaders to translate marketing priorities into omnichannel campaign plans, content strategies, and customer engagement activities.
• Execute omnichannel campaigns across digital, field, social media, HCP portals, speaker platforms, and other customer engagement channels, ensuring alignment with brand objectives.
• Create, adapt, localize, review, and deploy customer-facing content, ensuring relevance, consistency, compliance, and alignment with brand strategies.
• Support the implementation of the IBU Marketing Execution operating model, contributing to activities across the campaign lifecycle, from intake and content development to activation and learning loops.
• Coordinate campaign intake, project timelines, deliverables, and stakeholder alignment, proactively identifying risks and escalating issues when needed.
• Manage day-to-day content governance activities, including MLR approvals, version control, content reuse, asset documentation, and content lifecycle management.
• Support the operation and optimization of digital engagement platforms and marketing technologies, coordinating with DD&T, vendors, and platform owners as needed.
• Execute social media and digital channel activities in accordance with corporate, brand, compliance, and risk-management requirements.
• Monitor campaign execution, engagement metrics, and performance indicators, contributing insights and recommendations to improve campaign effectiveness.
• Maintain marketing documentation, support continuous process improvements, and coordinate agencies and vendors to ensure high-quality delivery, compliance, and operational excellence.

Academic Background

• Bachelor’s degree in Marketing, Business, Communications, Healthcare, or a related field.
• MBA preferred.

Experience

• Prior and good experience in marketing operations, digital marketing, omnichannel execution, campaign operations, content operations, or commercial operations within pharma, healthcare, or highly regulated environments.
• Experience coordinating marketing campaigns, content production, agencies, timelines, and cross-functional deliverables.
• Experience working with agencies and vendors, with strong performance and budget management discipline.

Specific Knowledge & Technical Skills

• Practical understanding of omnichannel marketing concepts, campaign activation, and digital content lifecycle management.
• Strong understanding of regulated promotional processes, content approval workflows (MLR), documentation standards, and audit readiness requirements.
• Ability to organize intake requests, manage multiple priorities, follow up on actions, and escalate risks in a structured way.
• Ability to analyze campaign performance data, identify trends and optimization opportunities, and provide data-driven recommendations to Brand teams.
• Strong collaboration skills to work with Brand/BU Marketing, BI&CE, DD&T, Medical, Regulatory, Legal, Compliance, agencies, and global/regional teams.
• Good project management discipline, attention to detail, and ability to operate in a fast-paced, multi-stakeholder environment.
• Behavioral strengths: customer-centric mindset, collaboration, agility, accountability, ownership, curiosity, continuous improvement mindset, and compliance orientation.

For Internals

• Hands-on expertise with CRM and related platforms — Veeva CRM, Veeva PromoMats.
• Prior experience and effective use of digital and content platforms in a local market context.

Languages

• English: required (for interaction with global/regional teams);
• Spanish: a plus.

**Takeda is committed to fostering an inclusive culture and values diversity (e.g., people with disabilities, religion, ethnicity, gender, generations, and LGBTQI+). All of our job opportunities reflect this commitment**

Locations

BRA - Parque da Cidade

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time