Senior Lead Marketing – International Mobile Top Up

• We are currently seeking a bilingual (English/Spanish) candidate to work on the International
• Mobile Top Up business. The candidate will be responsible for revenue sales, customer
• acquisitions, and retention for the USA and international markets.
• The Marketing Director will lead the development of digital marketing projects, including
• creatives to grow the international mobile top up in the retail channel.
• The Marketing Director is responsible for working with various teams to ensure the appropriate
• implementation of marketing strategies for the BOSS Revolution International Mobile Top Up
• business.
• This person will also be in charge of launching new products like egifts.

Responsibilities

• Manage the marketing for the International Mobile Top Up (IMTU) portfolio of products.
• Including the execution and measurement of CRM campaigns which include SMS notifications,
• emails and in app push messages
• Manage the implementation and analysis of programs that drive new customer acquisition, such
• as Refer a Friend, community events, social media, and more.
• Design and implement digital marketing campaigns for International Mobile Top Up business in
• USA/Canada and other international countries
• Lead the design of creative elements for campaigns with designers/agency
• Analyze/monitor international mobile top up data and propose action plans to grow the business
• Collaborate with product and sales teams to effectively launch and market new or enhanced
• products
• Conduct surveys on a needed basis to understand customer behavior, preferences and
• competition

Manage/Track Budget

Develop presentations demonstrating campaign results, business analysis, etc

NON-NEGOTIABLE REQUIREMENTS

• Experience in international mobile top up, preferably having worked at a Mobile carrier
• Marketing Degree
• Bilingual English/Spanish – Fluent in English 85%
• 5 years of marketing experience, preferably digital
• High energy and desire to work in a results-oriented environment
• Excellent project management, organization, communication, and interpersonal skills
• This person needs strong digital and creative marketing knowledge and project
• management skills
• Ability to work under tight deadlines
• Active American VISA / be able to go to the US

EDUCATIVE REQUIREMENTS AND DEGREES

• BA in Marketing
• Language Skills: Fluent in Spanish and English, written and oral
• Business Experience: 2 or more years prior experience in money transfer or financial
• services industry, marketing, digital preferred, international experience and working for a mobile carrier a plus