Mobility Marketing Manager PL

Shell Mobility in Poland is evolving into a multi-energy and customer-centric business across fuels, EV charging, Shell Café and digital channels. The role leads an integrated marketing agenda across B2C and B2B segments, ensuring consistent brand positioning and commercial value delivery. We are working in highly competitive environment. Resilience to stress, positive attitude as well as willingness to learn and develop are essential. So is the passion for service stations and mobility CVPs!

Purpose

Define and deliver an integrated marketing strategy driving market share growth, brand strength and customer value across fuels, EV, Shell Café and digital channels. Accountable for delivery of key marketing KPIs including transactions, penetration, active customers and digital engagement.

Key Accountabilities

• Lead Mobility Marketing strategy and translate global or cluster direction into local execution
• Develop winning (competitive and differentiating) local Marketing strategies for the Mobility business in Poland
• SPnA and C2 loyalty budget planning and management
• Drive long-term brand building for Shell fuels, Shell Café, Shell Card and Shell Recharge Solutions
• Deliver integrated demand generation and churn management across B2C and B2B segments
• Own marketing performance including transactions, penetration and active customer base
• Lead customer and market insights generation to drive growth and improve performance
• Integrate EV into core marketing strategy and customer journeys
• Drive retail media, partnerships and new value streams
• Collaborate cross-functionally across Sales, Operations, NFR, Network and global teams • Manage external agencies and key partners
• Ensure compliance with regulatory, brand and data protection standards
• Lead and develop a team of 8 marketing professionals
• Utilizing HIVE 9 marketing resource management system for planning, budgeting, and performance tracking
• Contract Management (Owner) - managing contract creation, execution and analysis to maximize operational and financial performance at an organization, all while reducing financial risk.

Key Performance Areas

• Market share (fuel, café, overall mobility)
• Customer acquisition and retention
• Transaction growth and penetration
• Brand awareness and consideration
• Digital engagement and app usage
• EV customer adoption
• B2B specific CVPs including cross-European scope
• Marketing ROI and retail media contribution

Special Challenges

• Competitive market and strong pricing pressure
• Various business models – CO (MBA), DO
• Balancing short-term results with long-term brand building
• Integration of EV into traditional fuel business
• Complex stakeholder landscape
• Complex IT landscape
• Need for faster, more agile execution
• On B2B side, the role covers also Baltic markets and Ukraine

Required Experience / Qualifications

• Strong marketing and commercial experience, especially in B2C (additional B2B marketing experience would be an asset)
• Able to work independently, highly self-motivated and able to effectively manage various competing priorities
• Proven track record in brand and demand generation
• Experience in leading and developing teams
• Strong analytical, data-driven and commercial mindset
• Experience in loyalty, CRM and digital marketing
• Strong stakeholder management, negotiating and influencing skills
• Able to work under pressure and against tight deadlines
• Expectation of around 3 days per week in the office (if you have case for exception, please raise during application process)
• Fluent Polish, Fluent English

Additional Capabilities (Modern Scope)

• Strong focus on CLV optimization, lifecycle management, and data-driven personalization strategies to increase retention and long-term profitability both of B2B and B2C segments.
• Understanding of evolving electric vehicle customer needs and touchpoints, including charging behavior, service expectations, and IT ecosystem integration.
• Experience with EV customer journeys
• Retail media and partnership monetization
• Experience in leveraging owned retail assets and strategic partnerships to generate incremental revenue through media, promotions, co-branded initiatives also with OEMs and industry associations.

As this Open Resourcing takes place during summer season, please provide in your application dates of your planned leave in the month of July so that it can be incorporated to potential assessment timelines.

Benefits Overview

We offer an annual performance bonus paid in February, along with a comprehensive benefits package. This includes Shell-sponsored medical and life insurance, with options to extend coverage at competitive rates. Our employees benefit from a diverse and inclusive culture where care and wellbeing are a priority. Our employees enjoy vacation benefit, three additional Personal Leave Days, dedicated wellbeing spaces, subsidized canteen, 24/7 access to psychologist, a Cafeteria program and sports cards.

We foster integration through team activities, employee clubs, and networks. Our hybrid work model is supported by a Workplace Accessibility program, and we offer access to online learning platforms and a broad range of development resources. Additional benefits include participation in a voluntary long-term savings plan (PPK), discounts on pension products (IKE/IKZE) and a discounted share purchase program.

If you don't see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that women and underrepresented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply.

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DISCLAIMER

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.