Senior Brand Strategy Consultant – Emerging Categories & Growth Platforms

• Lead the overall Functional Fuel platform strategy across Europe, creating a differentiated position across Energy, Hydration, Enhancers, and Alcohol categories.
• Own the delivery of ambitious revenue, profitability, and market share objectives by identifying and scaling new growth opportunities.
• Develop and execute long-term innovation roadmaps that create new consumer occasions and expand the portfolio into adjacent categories.
• Drive pricing, portfolio architecture, and pack strategy to support premiumization, consumer recruitment, and category expansion.
• Oversee significant Above & Market (A&M) investment across consumer insights, integrated campaigns, digital platforms, and e-commerce initiatives while influencing market-level investment priorities.
• Champion e-commerce and direct-to-consumer capabilities as key growth engines, developing digital-first commercial models that unlock incremental business.
• Partner closely with Global Strategic Brand Teams to ensure alignment between global strategy and European market execution, while representing Europe in key cross-functional forums.
• Lead collaboration across Marketing, Commercial, Insights, Finance, Innovation, Supply Chain, and bottling partners to deliver a unified growth agenda.
• Build scalable playbooks and best practices that can be replicated across European markets to accelerate growth and execution excellence.
• Develop and mentor high-performing teams while influencing senior stakeholders around the long-term vision for the Functional Fuel platform.
• Monitor emerging consumer, category, and competitive trends to identify whitespace opportunities and shape future platform strategy.
• 15+ years of experience in beverages or related consumer packaged goods categories, with significant experience in sports drinks, energy beverages, hydration, or adjacent functional categories.
• Proven success leading large-scale brand, category, or commercial strategies that deliver measurable revenue and profit growth.
• Strong expertise in brand strategy, purposeful positioning, integrated marketing, and 360° communications.
• Demonstrated experience leading innovation pipelines, portfolio strategy, pricing, and commercial growth initiatives.
• Experience managing significant marketing investment and influencing commercial resource allocation across multiple markets.
• Strong commercial acumen with the ability to balance long-term strategic vision and operational execution.
• Experience working within complex, highly matrixed global organizations and influencing senior cross-functional stakeholders.
• Exceptional analytical, strategic thinking, and decision-making capabilities supported by consumer and commercial insights.
• Outstanding leadership, communication, and stakeholder management skills with experience building alignment across international teams.
• Passion for consumer trends, category innovation, and building brands that drive sustainable long-term growth.

Preferred Qualifications

• Experience within sports drinks, energy beverages, hydration, or broader functional beverage categories.
• International leadership experience across European or global markets.
• Experience leading Strategic Brand Teams (SBTs) or equivalent cross-market governance forums.
• Proven success building high-performing teams and developing future organizational leaders.
• MBA or equivalent advanced business qualification is preferred.

This is a high-impact leadership opportunity for a senior executive looking to shape one of the company's most important strategic growth platforms. The successful candidate will play a critical role in building new categories, accelerating innovation, influencing investment decisions across Europe, and positioning the Functional Fuel business for long-term sustainable growth. The role offers significant exposure to senior global leadership and the opportunity to influence the future direction of a market-leading consumer goods organization.