Lifecycle & CRM Manager - Engagement & Retention

Job Title

Lifecycle & CRM Manager - Engagement & Retention

Job Description

About IG

IG has been at the centre of retail trading and investment since 1974, when we helped create the market for financial spread betting. Today, we're a FTSE 100 fintech operating across five continents, serving over 700,000 clients and handling billions in transactions, built on decades of scale, trust and proof.

We didn’t pivot to innovation; it’s how we’ve always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that’s rare in established businesses. The bar is high. Bring a curious and forward-thinking mindset and we’ll give you the platform to define what comes next.

Join us at IG – the future gets built here.

We are seeking a Lifecycle CRM Manager in our central Singapore office to drive active customer engagement and maximize lifetime value through intelligent segmentation, behavior-triggered communications, and retention strategies that reduce churn and reactivate dormant customers.

Key Responsibilities

• Design and implement real-time engagement campaigns based on trading behavior, market events, and product usage
• Optimize trigger logic, timing, and frequency to maximize engagement without fatigue
• Design retention strategies targeting customers showing disengagement signals
• Build predictive models to identify churn risk and trigger proactive interventions
• Create winback campaigns to reactivate dormant and lapsed customers
• A/B test messaging, timing, and channel strategies for triggered communications
• Monitor engagement and retention metrics and refine strategies based on performance data
• Collaborate with product and analytics teams to identify key engagement and churn moments

Requirements

• 3+ years experience designing lifecycle campaigns in CRM/marketing automation platforms
• Strong analytical skills with ability to translate data into engagement and retention strategies
• Proven experience building predictive models or working with predictive analytics
• Knowledge of customer lifecycle marketing and engagement frameworks
• Familiarity with financial services products and trading behavior desirable
• Advanced proficiency with SQL and marketing analytics tools
• Understanding of real-time decisioning and event-based marketing
• Experience optimizing trigger logic and campaign frequency
• A/B testing and experimentation mindset with focus on optimization
• Data-driven approach with ability to develop and implement retention strategies

• Hybrid - 3 days per week in office
• Number of openings
• 1