VIP CRM Manager (Latam)

Our client, Jugabet is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market.

Perfect for those who aim to

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• Execute VIP CRM campaigns across Casino and Sports to support engagement, retention, and player value;
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• Assist in planning and delivering monthly CRM calendars aligned with business objectives and key market events;
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• Build, launch, and optimise personalised campaigns across Email, SMS, Push Notifications, and In-App messaging;
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• Create and maintain player segments based on activity, value, and engagement;
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• Monitor campaign performance, analyse results, and suggest improvements based on data and player behaviour;
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• Support A/B testing and campaign optimisation initiatives;
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• Track and report on key CRM KPIs, including retention, reactivation, churn, NGR, ARPU, campaign ROI, conversion, and engagement metrics;
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• Collaborate with VIP Account Management, Customer Support, Product, BI, Design, and Content teams to deliver CRM initiatives;
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• Support ongoing improvements to the VIP CRM program by sharing ideas and best practices.

Experience you’ll need to bring

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• 1+ year of CRM experience within the iGaming industry;
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• Experience supporting or managing CRM campaigns, ideally for VIP or high-value player segments;
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• Understanding of CRM principles, player lifecycle, and retention strategies;
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• Experience with CRM or marketing automation platforms (e.g. Optimove, Smartico) and reporting tools such as Tableau is an advantage;
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• Strong analytical skills and confidence working with campaign data;
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• Fluent English; Spanish or Portuguese is a strong advantage.

It's a perfect match if you have those personal features

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• Eager to learn, proactive, and open to trying new ideas;
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• Adaptable and comfortable supporting different markets and projects;
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• Takes ownership of assigned tasks and collaborates effectively with cross-functional teams.

Our clients offer competitive benefits to support your professional and personal growth, including

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• Health & Wellness Focus;
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Global Medical Coverage;

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Growth Opportunities;

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• Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);
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Performance-Driven Rewards;

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• Dynamic Work Environment.
• Apply, and let your growth journey begin.