AVP, Trade & Product Marketing

WHY JOIN US?

• We practice a vibrant & energetic office culture.
• We provide opportunities for career advancement within the company.
• Good performance is always rewarded accordingly.

“ It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable. ”

JOB RESPONSIBILITIES

• Lead in alignment among stakeholders and partners for product marketing ( ie: Astro PayTV) brief.
• Lead in GTM strategy for product marketing ( ie: Astro PayTV) from ATL, On Ground , Online to BTL
• Work in collaboration with Media and Budget to strategies GTM that’s aligned with the market opportunity.
• Provide leadership in direction of product marketing GTM, plan initiatives that drives quantifiable impact and results.
• Seek opportunities to create unique & exclusive collaboration among content team, sales team and external partners.
• Oversea campaign roll-out, gather learning and implement continuous improvements to drive efficiency and results.
• Acts as project manager and point of contact for all product marketing ( ie: Astro payTV). This includes the preparation of project and business plans and timelines.

REQUIREMENTS

• Working experience in marketing communication/trade marketing
• Excellent writing skills in English
• Good communication skills in English and BM
• Good analysis of campaign performance marketing for digital and social
• A strong interest/ knowledge in Radio, Music, Entertainment and Lifestyle related content and a flair for developing content in this area.