Senior Copywriter (Manila)

Introduction

G reenpark ' s continued s uccess is dependent on the strength and depth o f our valued long-term client relationships .

Our clients trust us because we deliver Brand publishing, SEO Insight ,

Content Production and Paid Media Campaigns , with a can-do attitude and the tenacity it takes to make great work

happen - and great work is common goal that fuels us all!

Our relationships are proactive and never passive , we are tireless in our pursuit of knowledge and understanding of our clients' business , needs, challenges and competitors.

Our ambition is to be engaged a cr oss every aspect of our Clients' business where w e have the expertise

and skills to s uch an extent that we become indispensable to them.

A job description is not a box that you are put in. It is a def in ition of your core responsibilities. In a co m pany like ours , you are encouraged and expected to contribute to many wider issues.

About the Role

The Senior Copywriter is a strategic and creative storyteller responsible for transforming human insight and data-driven learnings into compelling ideas that move people and deliver results. This role serves as a brand guardian , ensuring all communication is aligned with brand objectives while pushing creative boundaries. As a master “ storyseller ,” the Senior Copywriter crafts narratives that inspire meaningful connections and drive conversion across platforms.

Key Attributes

A Senior Copywriter Is

• A Strategic, Creative Thinker

Able to turn human insights and big data into big, impactful ideas that solve business challenges.

• A Brand Champion

Creates inventive solutions that consistently support brand goals and uphold brand voice across all touchpoints.

• A Master Storyseller

Capable of crafting narratives that resonate emotionally with audiences while motivating desired actions.

A Senior Copywriter Has

• Sharp Writing & Editing Skills

Exceptional attention to detail with the ability to produce clear, concise, accurate , and grammatically sound copy. Strong organizational skills to ensure deliverables are complete and deadlines are met.

• Curiosity & Creative Imagination

Naturally inquisitive—able to challenge briefs, uncover insights, and translate marketing strategies into fresh creative solutions.

• Strong Communication & Presentation Skills

Understands the language, tone, and cultural nuances of diverse target audiences. Confident in presenting, explaining, and defending ideas persuasively.

• Leadership & Empathy

Able to mentor junior writers, collaborate seamlessly within cross-functional teams, and contribute positively to a creative, supportive working environment.

Key Responsibilities

• Develop Ideas & Concepts

Collaborate with strategists, copywriters, art directors, designers, and social managers to brainstorm, conceptualize, and execute outstanding integrated communication campaigns.

• Craft High-Impact Copy

Write persuasive and compelling copy for various audiences across multiple formats, with a strong focus on digital platforms (social media, campaigns, website, video scripts, advertising, etc.).

• Ensure Creative Excellence

Maintain high standards of storytelling, accuracy, and brand alignment in all outputs. Uphold best practices and elevate the quality of deliverables.

• Lead & Mentor

Work closely with and report directly to the Head of Copy. Provide guidance and mentorship to junior writers and support in leading creative projects.

Required Skills & Qualifications

• 5–8 years of professional copywriting experience , preferably in an advertising agency, creative studio, or digital marketing environment
• Proven experience developing copy for Luxury , Real Estate , or Premium Lifestyle brands
• Strong portfolio demonstrating conceptual thinking, storytelling, and multi-platform campaign work
• Excellent command of English; additional languages are a plus
• Ability to manage multiple deadlines, projects, and stakeholders simultaneously
• Familiarity with social media trends, digital content formats, and performance-driven marketing strategies