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KL
Marketing Executive (F&B), Sedona Suites
KEPPEL LAND WATCO II COMPANY LIMITED · Ho Chi Minh City, Vietnam
About The Role
- Manage and maintain the social media content calendar to strengthen brand presence, support sales initiatives, and generate qualified leads for events and room bookings.
- Monitor social media channels daily and respond promptly to guest inquiries, feedback, and engagement opportunities.
- Research and source new vendors, products, and creative concepts for festive decorations, gifting programs, and guest experience enhancements that align with F&B concepts and brand positioning.
- Serve as the primary liaison between external vendors, partners, and internal departments to ensure the successful planning and execution of key annual events and marketing initiatives.
- Develop and coordinate promotional, editorial, and PR content to enhance brand visibility and media exposure throughout the year.
- Manage administrative and operational marketing functions, including payment processing, documentation, and compliance with internal procedures and systems.
- Monitor inventory levels and coordinate the procurement of stationery, marketing collateral, and Sales & Marketing merchandise to support daily operations.
- Other tasks assigned by DOSM.
JOB REQUIREMENTS
Education & Experience
- Bachelor's degree in Marketing, Communications, Hospitality Management, Business Administration, or a related field.
- Minimum 1–2 years of experience in Marketing, Communications, PR, Digital Marketing, or Hospitality Marketing.
- Experience in the hospitality, hotel, serviced apartment, F&B, or luxury lifestyle industry is an advantage.
Knowledge & Skills
- Strong understanding of social media platforms (Facebook, Instagram, LinkedIn, TikTok) and content management practices.
- Excellent written and verbal communication skills in both English and Vietnamese.
- Ability to create and coordinate marketing content, promotional campaigns, and public relations activities.
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- Professional appearance and demeanor consistent with a premium hospitality brand.
- Strong project coordination and vendor management skills with the ability to work across multiple departments.
- Good organizational skills with attention to detail and the ability to manage multiple projects simultaneously.
- Proficient in Microsoft Office applications (Word, Excel, PowerPoint, Outlook).
- Familiarity with graphic design and content creation tools (Canva, Adobe Creative Suite, CapCut, or similar) is preferred.
- Knowledge of photography, videography, and basic content editing is an advantage.
- Personal Attributes
- Creative, proactive, and results-oriented with a strong sense of ownership.
- Excellent interpersonal and relationship-building skills.
- Customer-focused mindset with strong problem-solving abilities.
- Ability to work independently as well as collaboratively within a team environment.
- Flexible and willing to support events, activations, and occasional after-hours marketing activities when required.
BUSINESS SEGMENT
PLATFORM
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