Growth Marketing Manager, SEO & Content

At Jobscan, we’re passionate about empowering job seekers to land more interviews with AI. We have helped millions of job seekers get more interviews in 100+ countries. Jobscan’s platform benefits job seekers, employers, universities, and communities. We're a fast-growing startup 🚀. Since its founding in 2014, Jobscan has thrived for 11 years as a 100% self-funded company, achieving consistent profitability and rapid growth without VC investment. Recently, we’ve transformed into an AI-first company, leveraging cutting-edge tools to enhance operations and our product. This independence allows us to stay laser-focused on our customers, delivering impactful solutions for job seekers. Join us if you wish to be a part of a company that makes a real difference in people’s lives ❤️!

Key Responsibilities

• Collaborate directly with the Head of Marketing to design and execute a revenue-focused content marketing plan.
• Drive hands-on SEO execution across target pages , optimizing on-page elements, internal linking architecture, and content scope based on specific page opportunities.
• Write and edit compelling content across our blog, conversion landing pages, and programmatic assets to capture organic demand.
• Pioneer AI-augmented production workflows using tools like Claude, ChatGPT, and Cursor to accelerate execution velocity while maintaining a top-tier quality bar.
• Partner with subject-matter experts to create authoritative thought leadership assets, case studies, and editorial campaigns.
• Manage the editorial calendar and oversee external content writers to ensure on-time, high-quality delivery across all projects.
• Update, refine, and test website copy in lockstep with design and engineering partners to optimize candidate conversion rates (CRO).
• Monitor content and campaign performance metrics, turning real-time analytics into actionable strategy updates.

Required Skills & Qualifications

• 3-5 years of growth marketing experience, ideally at a B2C product or content-heavy site (B2C SaaS experience nice-to-have, not required)
• Strong content creation and editing skills — both writing and overseeing quality
• Hands-on SEO practitioner: on-page optimization, internal linking, keyword targeting, search intent mapping, cannibalization awareness, content scope/topic assignment
• Comfortable working directly in WordPress (publishing, editing, template work, custom blocks)
• CRO instinct — can review a page and identify conversion opportunities, run experiments, iterate
• Strong AI/LLM fluency: uses Claude / ChatGPT / Cursor or similar tools in daily workflow to compress production time without sacrificing quality
• Familiar with GA4, Google Search Console, Ahrefs (or SEMrush), and ideally one product/CRO tool (PostHog, Hotjar, Microsoft Clarity, or VWO)
• Self-directed and high-judgment — can take a target (page, keyword, opportunity) and run with it without needing daily oversight
• High-quality bar — comfortable elevating content and design standards across the site