Marketing Community Lead

Role Overview

Mirai is looking for a passionate and strategic Arabic Community Manager to help us grow in the MENA region. In this key role, you’ll build our local community from scratch and lead a team of junior moderators. You’ll be the main cultural connector, making sure Mirai’s global vision feels meaningful and relevant to Arabic speakers.

Key Responsibilities

1. Community Building & Strategy

• Launch & Growth: Set up and grow Mirai’s Arabic channels on Discord, Facebook, and other relevant social platforms.
• Localization: Adapt global brand messaging into native Arabic that feels authentic, accounting for regional dialects and cultural nuances.
• Engagement: Design and execute community-led initiatives, including AMAs, local contests, and virtual events to drive high retention.

1. Leadership & Mentorship

• Team Training: Recruit, onboard, and mentor junior community moderators, providing them with the tools and guidance to succeed.
• Quality Assurance: Develop internal standard operating procedures and communication guidelines for the Arabic team.
• Performance Tracking: Set KPIs for junior staff and provide regular feedback to ensure a high standard of community support.

1. Moderation & Safety

• Cultural Sensitivity: Ensure all community interactions respect regional norms while adhering to Mirai’s global safety standards.
• Crisis Management: Proactively manage community conflicts and serve. Bilingual Excellence: Native-level fluency in Arabic and professional-level proficiency in English is a must. You must be comfortable communicating with a global team in English while managing the community in Arabic.
• as the lead for regional crisis communication.

Requirements

Language & Communication (Strict Requirement)

• Cultural Literacy: Deep-rooted understanding of the MENA digital landscape, gaming/tech culture, and regional social etiquette.

Experience & Skills

• Leadership: Minimum of 3+ years in a leadership or supervisory role, with a proven ability to train and manage junior employees or volunteers.
• Community Management: 3–5 years of experience managing online communities (Discord, Facebook, Telegram, X).
• Technical Savvy: Expert-level knowledge of Discord server management, moderation bots, and social analytics tools.