Content Writer/Specialist

Responsibilities

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• Write and edit global comms pieces and long-form explainers
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• Support content for company narratives and milestone stories, connecting content to Binance’s key messages
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• Bring ideas on narrative angles and story framing
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• Write and edit product and campaign content, plus CRM/lifecycle copy, against deadlines and briefs
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• Support and help scale the team’s use of AI tools in content operations and reporting
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• Support user/community and KOL stories, interviews, and video content
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• Help with content amplification and repurposing across channels
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• Draft, edit, and proofread content quickly and accurately across formats: blog posts, CRM, campaign copy, video scripts, and more
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• Help maintain consistency in tone, style, and accuracy across content, in line with team editorial standards
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• Track and report on content performance (traffic, engagement, reach), helping build out the team's performance measurement framework

Requirements

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• Bachelor’s or higher degree in English, Journalism, Media, Communications, or a related field, or equivalent experience
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• Native or fluent English, with excellent writing and editing skills and strong attention to detail
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• Proven content or editorial experience across multiple formats: in-house, agency, publication, or newsroom
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• Demonstrated versatility: comfortable moving between long-form writing, product/campaign copy, and human-interest storytelling
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• Genuine interest in crypto, blockchain, and fintech
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• AI-savvy: comfortable with AI writing/research tools and current on emerging AI trends, with practical ideas on integrating them into content workflows
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• Comfortable working with performance data (e.g. traffic/engagement dashboards) to inform content decisions
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• Proactive and reliable, able to own work end-to-end across shifting priorities without close oversight
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• Able to multitask and work to tight, sometimes same-day deadlines
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• Strong communication skills and comfortable working in a distributed, mostly async team
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