Demand Generation Manager

Employment Type: Full-time

ABOUT THE ROLE

We're looking for a Demand Generation Manager to own lead generation for our client, an SEO agency — managing a monthly budget across existing growth channels to consistently deliver qualified leads (MQLs and SQLs). You'll be responsible for optimizing and scaling established channels, making data-driven decisions, and ensuring measurable growth.

KEY RESPONSIBILITIES

• Develop and execute a lead generation strategy for B2B services
• Manage and optimize multiple growth channels including:
• Google Ads (PPC)
• LinkedIn Marketing
• Review Platforms (Clutch, G2, TrustPilot, etc.)
• SEO (oversight and reporting, not execution)
• Allocate and manage the monthly growth budget
• Deliver a consistent number of MQLs and SQLs each month
• Provide detailed reporting, tracking, and data-backed recommendations
• Collaborate with internal teams to align marketing efforts with business goals

REQUIREMENTS

• 5+ years of experience in B2B marketing or business development for service-based companies
• Hands-on expertise in Google Ads (PPC) and LinkedIn Marketing — required
• Proven track record of managing and scaling multiple digital marketing channels
• Experience with review platforms and familiarity with SEO
• Strong analytical and reporting skills; ability to make strategic decisions based on data
• Demonstrated success in managing monthly budgets of $10k+
• Excellent communication and organizational skills
• Nice to have: experience with HubSpot CRM

BENEFITS

• 18 Days PTO
• Performance-based bonuses — frequent, and awarded when expectations are exceeded