Senior Growth Manager

• We help millions of people create homes they love
• In the beginning, in 2016, we were just two best friends working on a simple idea: how to make it super easy to turn your favorite smartphone photos into awesome wall art.
• Today, we have multiple product lines with millions of customers, including Mixtiles, Mixtiles Art, Easyplant, and Around. And we're shipping new products every year.
• We love what we do, and we love people who love what they do. If you're that kind of person, read on.
• Small team = a lot of impact
• We’re ~100 people, with wildly diverse skill sets, serving millions of customers. Each of us drives a lot of impact. Your work will matter
• Products people love
• Working on products you & your family personally use creates a feeling of connection, fun, and spreads good karma
• Our secret formula = make it easy to use
• It’s how we re-invented the picture frame, and then the houseplant. It’s how we got to millions of customers. It’s pure design, and people love it
• Solve hard, real world problems
• Every day, we handle extreme challenges in user experience, manufacturing and scale for which we use tech like AI, AR & robotics
• A real business, built to last
• We believe great products have great unit economics. That’s why Mixtiles is a high growth company that’s also profitable

The Company

• Mixtiles is a $300M profitable brand reinventing how homes feel.
• Wall photos. Self-watering plants. Smart lighting.
• Loved by millions. Growing fast. Built lean.
• We’ve just rebuilt our app with AI at its core, unlocking a level of value no competitor offers today.
• Now we’re ready to grow it. That’s where you come in.

The Role

• We’re looking for a Senior Growth Manager to own growth for our flagship app.
• This is a rare opportunity: the product is proven, the tech is fresh, and the path is wide open.
• You’ll lead user acquisition from scratch.
• Build campaigns. Test channels. Find what works. Kill what doesn’t.
• You’ll work closely with our creative lead to tell the right story, to the right audience, in the right way.
• And you’ll move fast - launching, learning, and scaling what sticks.
• This isn’t a supporting role.
• You’ll be the one driving the numbers.
• The one uncovering insights.
• The one who brings this product to millions.

What You’ll Do

• Own all paid acquisition for the Photos product - from strategy to execution
• Scale fast: creative, targeting, channels, budget allocation
• Work with our in-house creative lead to craft thumb-stopping performance ads
• Make the most of every install - optimize for revenue, not just CPI
• Leverage Appsflyer, Web2App, and product analytics to guide decisions
• Report clearly, act quickly, and lead growth with confidence

What We’re Looking For

• 0 -> 1 growth experience, especially in mobile apps
• Deep knowledge of UA strategy, execution, and scaling
• Strong campaign and budget management skills
• Proven ability to work with creatives to make ads that work
• Fluent in attribution, mobile analytics, and performance metrics
• Fast, curious, sharp. You don’t wait - you go.

• This is not a channel manager role.
• This is your app to grow , your bets to make, your success to lead.
• Ready to build the next big thing in consumer AI? Let’s talk.