Marketing Specialist

• North West Rubber is looking for a Marketing Specialist to join our growing Marketing team and support
• the success of our three business divisions.
• Founded in 1968, North West Rubber is a global leader in recycled rubber flooring and matting solutions.
• With products sold in more than 50 countries, we serve a diverse range of industries including agriculture,
• equine, beef and dairy, sports and recreation, playgrounds, industrial, truck and trailer, home fitness, and
• commercial flooring.
• Today, North West Rubber is one of the world's largest rubber mat manufacturers, operating six
• manufacturing facilities across Canada (British Columbia, Ontario, and Quebec), the United States (Texas),
• and China.
• Reporting to the Channel Marketing Manager, the Marketing Specialist will play a key role in planning,
• executing, and coordinating marketing initiatives that support product launches, brand growth, customer
• engagement, and lead generation across our business divisions.

Description

• Trade Show Management - In collaboration with the Marketing and Sales teams, lead the planning and
• execution of trade shows. Responsibilities include exhibitor registration, budgeting, invoice coding and
• tracking, staff planning, show objectives, booth design and displays, product samples, literature,
• promotional items, logistics, lead tracking, and post-show reporting.
• Marketing Budget & Administration - Support the planning and tracking of marketing budgets, process
• invoices and expense coding, monitor spend against budgets, and assist with monthly reporting.
• Social Media & Email Marketing - Own the social media content calendar and execution across multiple
• brands and platforms. Plan, create, publish, and optimize content while tracking performance and
• analytics. Support the development and execution of email marketing campaigns to drive engagement
• and business objectives.
• Campaign Development & Optimization - Support the planning, execution, and optimization of integrated
• marketing campaigns, including digital advertising, lead generation initiatives, product launches, and
• promotional activities.
• Sales Enablement & Marketing Collateral - Develop and maintain sales collateral, case studies, customer
• testimonials, point-of-sale displays, and other marketing assets that support sales and customer
• engagement.
• Digital & Website Management - Coordinate with internal teams and external agencies to maintain and
• update website content, support new website initiatives, and ensure digital assets remain current.
• Competitive Intelligence & Market Research - Conduct competitive benchmarking, pricing analysis,
• category research, and market insights to support strategic decision-making and product marketing
• initiatives.
• Samples & Marketing Assets - Coordinate product sample concepts, production, inventory, and
• distribution, along with printed literature and other marketing materials for customers, distributors, and
• the sales team.
• Environmental, Social & Governance (ESG) - Support the planning and communication of NWR's ESG
• initiatives through social media, presentations, community partnerships, and other marketing activities.
• Other Reporting & Administrative Support - Provide reporting, project coordination, and administrative
• support to the Marketing team as required.

Core Skills & Experience

• 1–3 years of experience in marketing, product marketing, or a related field.
• Bachelor's degree in Business, Marketing, Communications, or a related discipline.
• Strong understanding of marketing fundamentals and go-to-market strategies.
• Excellent project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Detail-oriented with exceptional planning, follow-through, and execution skills.
• Strong written, verbal, presentation, and interpersonal communication skills.
• Ability to collaborate effectively across cross-functional teams and build relationships at all levels of the organization.
• Passion for marketing, innovation, and creating meaningful brand experiences.
• Proficient in Microsoft Office Suite, including Outlook, Excel, PowerPoint, and Smartsheet.
• Experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat) is an asset.
• Experience with Hootsuite, Sprout Social, or other social media management platforms is an asset.

• This is an exciting opportunity for a marketing professional who thrives in a fast-paced environment and
• enjoys managing a diverse mix of digital marketing, trade shows, product launches, social media, and
• sales enablement initiatives. The ideal candidate is highly organized, collaborative, and eager to
• contribute to the growth of multiple business divisions while building broad experience across both
• strategic and executional marketing.
• This position is based in Oakville, Ontario, and follows a hybrid work model requiring a minimum of 3 days
• per week in the office.