Manager Marketing - instashop

As a Marketing Manager you will be responsible for defining, implementing & executing strategic marketing plans that align with marketing & business objectives in order to attract new customers and retain existing ones. You will work closely with cross-functional teams to ensure that all marketing efforts are coordinated and optimized for maximum impact. You will also be responsible for analyzing market trends and customer insights to identify new opportunities for growth.

• Strategic Market Ownership: Define and execute Egypt’s localized marketing strategy aligned with commercial goals, unit economics, and growth targets.
• Team Leadership & Mentorship: Directly manage, develop, and coach a team of 3 Marketing Executives, fostering a high-performance culture, setting clear KPIs, and guiding daily campaign execution.
• Integrated Campaign Management: Oversee end-to-end 360-degree campaigns (digital, OOH, activations, trade marketing) tailored to Egyptian consumer behavior and regional nuances.
• Cross-Functional Synergy: Partner with Commercial, Operations, CRM, and Performance Marketing teams to ensure campaign hooks drive immediate app orders and high lifetime value (LTV).
• Data & ROI Optimization: Track, analyze, and optimize campaign metrics (CAC, conversion rates, order frequency, ROI) to extract actionable insights and ensure maximum return on marketing spend.
• Agency & Partner Ecosystem: Build and manage high-yielding relationships with local creative agencies, production houses, influencers, and FMCG co-marketing partners.
• Budget & Commercial Leadership: Manage the Egypt marketing budget, ensuring cost-efficiency, strict ROI tracking, and aligned reporting for the Marketing Director.
• Bachelor’s degree in Marketing, Business Administration, or a related field
• 5–8 years of progressive marketing experience (Experience in Q-Commerce, tech startups, or FMCG in Egypt preferred).
• Demonstrated ability to lead, mentor, and build high-performing marketing teams while prioritizing workflows in a fast-paced environment.
• Strong analytical skills and the ability to use data to make informed decisions
• Experience with digital marketing platforms and tools, including social media, email marketing, and web analytics
• Familiarity with the latest trends and best practices in marketing

What you will bring

• Excellent communication and interpersonal skills
• Strong organizational and project management skills
• Ability to work independently and manage multiple projects simultaneously
• Strong analytical skills to develop long-term marketing strategies
• Innovative mindset to design impactful campaigns and content
• Ability to identify challenges and develop effective solutions
• Build strong relationships across teams and external partners