Brand Marketing Manager (f/m/d)

Trusted Shops develops SaaS solutions for over 40 million users and 30,000 businesses across Europe. Our product suite includes products such as the Trustmark, Buyer Protection and the eTrusted experience feedback platform. Our products are part of a 25-year mission to enable trust between people and businesses in the digital age.

Home of our Brand Marketing function is the Marketing Department, where we build a distinctive, relevant, and trusted brand across internal and external touchpoints. As Brand Marketing Manager, you will turn our brand strategy and positioning into high-impact campaigns, partnerships, and activations that strengthen brand recognition, credibility, and long-term equity.

Working closely with Creative, Content, Product Marketing, Communications, Sales, and external partners, you will lead integrated initiatives from strategy to execution. You will also enable internal teams to communicate and represent the Trusted Shops brand consistently across markets, channels, and customer interactions.

To join our Marketing, we are looking for a

• Brand Marketing Manager (f/m/d)
• Cologne (hybrid) or Berlin (remote) | Permanent Contract Part-time
• Please note that only applications in English will be taken into consideration.

Tasks

• Integrated Brand Campaigns: Develop and lead integrated 360-degree brand campaigns from strategy to execution across multiple channels. Align creative concepts, messaging, activation, and performance to achieve measurable brand impact.
• Brand Strategy & Storytelling: Translate brand positioning into compelling narratives, campaigns, and activations that strengthen brand recognition, differentiation, relevance, and long-term brand equity.
• Co-Branding & Partnerships: Build and manage strategic co-branding and partner marketing initiatives. Develop scalable collaboration formats that increase reach, credibility, visibility, and mutual value.
• Brand Governance & Internal Enablement: Ensure the consistent application of brand positioning, messaging, and identity across teams. Create practical guidance and enable internal stakeholders to represent the brand confidently and consistently.
• Cross-Functional Campaign Leadership: Coordinate internal teams, agencies, and external partners to deliver high-quality campaigns on time and to a consistent standard. Use performance data and AI-supported tools to optimise execution and results.