Associate Director, Amazon Retail Media

You Will Be

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• Accountable for full-funnel Amazon DSP strategy, planning, and execution across a large-scale portfolio account.
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• Supporting managers at a director-level across several other accounts across Amazon Sponsored Ads, DSP, and other retailers (Walmart, Target, Criteo)
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• Designing, implementing, and managing ad spend across campaigns, while having a full grasp of how different ad types work together to further our client’s goals.
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• Monitoring daily trends, opportunities, and spend across multiple brands
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• Proactively communicating with clients about account health, ad performance, sales, best practices, potential opportunities, and developing action plans to improve results
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• Working in a dynamic, time-intensive environment where competing priorities are commonplace. Previous agency experience preferred.
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• Closely monitoring competitors and category trends
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• Auditing prospective Amazon accounts and identifying areas for improvement to assist in the sales process
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• Developing and maintaining a strong understanding of new or emerging trends within Amazon and other marketplaces
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• Tasked with some special projects as needed to help the growth of the department

You Must Have

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• 7+ years in digital media, with deep hands-on Amazon DSP planning and execution experience.
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• Real programmatic fluency — PMP vs OMP, inventory deals, audience strategy, and inventory decisions.
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• Command of the full Amazon ecosystem: DSP, Sponsored Products, Brands, and Display, plus AMC.
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• Experience working with or at a brand with $5M+ in annual Amazon budget
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• A track record leading large, complex, or multi-brand accounts.
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• Experience with 3P optimization tools (Pacvue, Skai, Gigi, etc)
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• Great communication skills, both written and oral, with a strong attention to detail
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• Extremely well organized, able to balance client timelines and business needs across multiple clients
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• Work comfortably in dynamic, time-intensive environments where competing priorities are commonplace
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• Ability to manage client expectations and priorities
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• Experience presenting to senior-level client contacts
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• The ability to explain the nuances of Amazon clearly and concisely
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• Working experience of Vendor and Seller Central
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• An understanding and experience with optimizing product detail pages, including titles, key features, and A+ content.
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• Knowledge about how Amazon marketing and performance affect the purchase funnel
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• An understanding of Amazon account operations, logistics, and the fees that may be associated with them
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• Working knowledge of other e-commerce marketplaces outside of Amazon

Nice to Have

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• Experience within the pet category
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• Prior agency experience
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• Working knowledge of other digital marketing channels outside of Amazon (social, influencer, search, etc