Business Consultant - GTM Specialist

About Appsilon

At Appsilon, we help pharmaceutical, biotech and healthcare organizations turn complex data into products that accelerate research and improve patient outcomes. Our teams build advanced data science solutions, AI applications and enterprise platforms used by some of the world's leading life sciences companies.

As we continue to grow, we're looking for someone who enjoys creating opportunities rather than simply managing them.

This is not a traditional sales role. We're looking for a builder. Someone who enjoys testing ideas, creating new go-to-market motions, experimenting with outreach strategies and building predictable pipeline for a highly consultative business.

You'll sit at the intersection of Marketing, Sales and Delivery, helping transform market awareness into qualified commercial opportunities.

Why this role is different?

This isn't a role where you'll receive a predefined playbook. You'll help build it.

You'll have the freedom to experiment, influence our commercial strategy, test new GTM motions, and work directly with senior leadership to shape how Appsilon grows. If you're motivated by ownership, experimentation and creating impact from day one, you'll feel at home here.

What You'll Be Responsible For

Building Pipeline

• Building and continuously improving Appsilon's lead gen engine
• Generating qualified opportunities through a combination of GTM and demand generation initiatives
• Researching target markets and identifying high-potential accounts
• Building ICP-based prospect lists and maintaining account intelligence
• Developing multi-channel outreach strategies across various channels
• Booking meetings with senior decision-makers in pharma and enterprise organizations

Go-to-Market Strategy

• Designing and executing GTM experiments
• Testing new acquisition channels and lead gen tactics
• Working closely with Marketing to convert awareness into commercial opportunities
• Contributing to positioning, messaging and value propositions
• Identifying new partnership opportunities
• Continuously improving conversion across the commercial funnel

Commercial Collaboration

• Working closely with our Head of Growth, Business Consultants and delivery teams
• Supporting solution development before sales conversations
• Leading commercial conversations with smaller opportunities
• Ensuring smooth handover of qualified opportunities into the sales process

GTM Operations

• Managing GTM motions and CRM workflows
• Using modern GTM tooling to automate and optimize prospecting
• Monitoring campaign performance and continuously improving conversion metrics
• Keeping pipeline data accurate and actionable

We're Looking For Someone Who

• Has experience with GTM strategy
• has experience in B2B technology, software services or SaaS
• has built pipeline rather than only managed inbound opportunities
• understands modern Go-to-Market strategies
• enjoys experimenting and validating new ideas
• can work independently with a high level of ownership
• combines commercial thinking with analytical skills
• communicates confidently with international clients
• is curious, proactive and continuously looking for better ways of working

Nice to Have Experience with

• Demand Generation
• Growth Marketing
• Account-Based Marketing (ABM)
• Enterprise SaaS
• IT consulting or professional services
• Pharma or Life Sciences
• Founder or startup experience

Tools You'll Likely Use

• HubSpot
• LinkedIn Sales Navigator
• Apollo.io
• Clay
• Cognism
• Lusha
• Instantly
• Smartlead
• Lemlist
• Zapier
• Make
• n8n
• LLMs

What Success Looks Like

Within your first 3 months

• You'll understand our services, ICP and commercial strategy.
• You'll launch your first led gen initiatives.
• You'll independently generate qualified pipeline.
• You'll become confident working with our GTM stack.

Within your first 6 months

• You'll continuously improve outreach performance.
• You'll become a trusted partner for both Marketing and Sales.

Within your first 12 months

• You'll play a key role in shaping Appsilon's GTM motion.
• You'll own initiatives that directly influence pipeline growth and revenue.
• You'll help us discover scalable ways of reaching new enterprise clients.

We offer

• Fully remote work, with flexibility to collaborate across time zones and align working hours with key client needs.
• Competitive B2B compensation aligned with experience, responsibility, and business impact, with clear and transparent terms.
• Annual performance-based bonus tied to agreed targets.
• Time and budget for continuous professional development, including life sciences domain knowledge, negotiation skills, and industry events.
• Exposure to senior stakeholders and decision-makers at leading pharma organizations, supporting your growth as a trusted sales advisor
• Modern equipment (MacBook or ThinkPad with Linux) and tools that support effective, remote-first sales and account management.
• A remote-first, trust-based culture built on ownership, accountability, and partnership - internally and with clients.

Recruitment process

Our recruitment process is designed to give you the opportunity to showcase both your strategic GTM thinking and your commercial skills.

1. Screening Call (30 min) with People Team

An introductory conversation to learn more about your background, motivation, and experience in GTM, demand generation, outbound, and commercial growth. We'll also tell you more about Appsilon and the role.

1. Recruitment Task reviewed by the Hiring Team

You'll complete a practical assignment designed to reflect the type of work you'd be doing in this role. We'll be looking at your strategic thinking, GTM approach, business understanding, and communication style.

1. Role-Play Interview (20 min) with Hiring Team

• A short simulation focused on a simple commercial scenario.
• This stage helps us understand how comfortably you can move opportunities through the early stages of the commercial funnel.

1. Reference check

Before moving to the next conversation, we'll ask for one or two professional references (typically former managers or senior colleagues).

1. Sales Team Interview (50 min) with the Hiring Manager and Sales Team

A deeper conversation about your experience, GTM mindset, commercial approach, and the way you collaborate with cross-functional teams. We'll also discuss real business scenarios and give you plenty of time to ask questions about the role and our way of working.

1. Final Conversation (15 min) with the Head of Growth

A short final discussion focused on mutual expectations, long-term fit, and any remaining questions before making a hiring decision.

Does this sound like a great opportunity for you? Use the Apply button below!

Appsilon is committed to being a diverse and inclusive workplace. We encourage applicants of different backgrounds, cultures, genders, experiences, abilities, and perspectives to apply. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical disability, or length of time spent unemployed.